Let's build the editorial machinery most tech companies skip: a clear process from idea to published piece, and the standards that keep every piece sounding like you.
Every team starts somewhere different. The stages stay the same, and each one leaves you with something you keep.
What you've published, who writes it, how it gets reviewed, and where readers and AI assistants actually find you.
→ a map of your content todayThe story only you can tell, the audiences it's for, and the topics that earn engineers' trust.
→ messaging and a topic planFrom engineer's draft to published post: briefs, technical review, editorial standards, freelancer and SME pipelines, AI-assisted production with quality checks.
→ a process your team can feedA calendar that survives launches, AEO-aware planning, and simple measurement. I can run it for a while, or hand it over to your new hire.
→ an operation that keeps goingAn audit, then the workflows, standards and pipelines that turn scattered posts into a steady, credible publishing operation.
I run your content operation while you hire, or set up the process your new content lead will inherit on day one.
Messaging, topics and formats for developer, AI/ML, data, infrastructure, and security audiences, with technical editing where it counts.
A selection of pieces I wrote or edited. Results stay with the clients, so these are here for you to read.
A short note is plenty: what you're building, what you've published so far, and what you'd like it to do. I'll reply with how I'd start.